Heather Elder Represents
Reps Journal

Following His Intuition, Brett Nadal Connects to Four Different Markets for Miller Lite

Photographers have diverse experiences, a range of specialties and styles that can draw creatives towards their work. Sometimes, a photographer’s background can make all the difference when an agency is making their final decision. For Brett Nadal, it’s important to him to celebrate his multicultural heritage and reflect on his influences, which inspired him on a project for Miller Lite. They were interested in Brett for his style and ability to tell stories of belonging, but when they learned he was a native Chicagoan and Cuban-American, they knew he’d be the perfect person to connect with four markets in Chicago, Atlanta, Miami and Tampa.

Brett set off on a 6 week long project in these different cities, working with local crews, navigating COVID regulations and the challenges each different city brought - including a hurricane in Tampa. While the main challenge was shooting virtually, Brett followed his intuition to edit on the fly and take creative direction from agency producers on the other side of the country. We sat down with Brett to debrief about this whirlwind of a shoot and heard about a “magical” moment Brett and his crew experienced along the way.

"I bring all of myself to a shoot. Not just my profession style and skills, but who I am as a person. That always seems to show up in my work with each project. Since I am multi-cultural, I bring a lot of different influences with me, which allows me to by dynamic in what I shoot." - Brett Nadal

Between traveling to four cities and encountering a hurricane, this project had a lot of memorable moments. What was your most memorable one?

It's really hard to pick out just one, so I'm going to call out two memorable moments, because one is a crew moment and one is my personal high point. Miller Lite really wanted us to showcase each city individually and go to recognizable landmarks. In Chicago, we had access to Soldier Field and so for the talent and crew, it was the first time they had ever been on that field. It really felt like this magical moment where we all acted like kids and were truly giddy.

My personal high point was working in Atlanta. The weather was perfect, the local crew was incredibly professional and fun to work with. The vibe was very relaxed, we had music playing all the time and it seemed like everyone was just really enjoying doing what they needed to do. Atlanta is a production hub on the rise so it was fun to experience that first hand.

I'm sure working with four different crews allowed for a few learning experiences, can you share something you learned on this shoot?

That it doesn't have to be complicated to direct a DP while simultaneously shooting stills. I shot the stills campaign while also directing the motion. Even though I hadn't worked with this DP before, we did it with ease. I'm not super rigid with my crew, I feel like one of my strengths is being able to work with just about anyone. I like to learn how different people work and how we can integrate our two styles together.

What would you like people to know about you and your work after seeing this project?

That I bring all of myself to a shoot. Not just my profession style and skills, but who I am as a person. That always seems to show up in my work with each project. Since I am multi-cultural, I bring a lot of different influences with me, which allows me to by dynamic in what I shoot. I had never shot for a beverage client before, but my understanding of people and sensibilities as it pertains to people of different backgrounds, lets me connect in unique ways. I can take the motion and stills shot from different angles make them both happen from one point of view.

Follow Brett on Instagram for more visuals depicting what it means to see and be seen.