David W. Johnson on How Shooting In Tandem is an Opportunity to Capture More Assets for Ingrezza

We have shared how David W. Johnson masterfully navigates shooting in tandem with video crews before. Shooting alongside a director allows David to channel his creative energy toward a specific target, making the entire process more efficient, and emphasizing how clear communication is the way to make it all happen. A project with pharmaceutical client Ingrezza required him to shoot in tandem, producing images that were cohesive with the video assets.

David described the experience on set as a delicate dance between fulfilling the director’s vision and meeting the creative team’s requests. This balancing act allowed for a richer, more comprehensive outcome, satisfying all parties involved. By building strong connections and maintaining seamless communication with the director, DP, and talent, David was able to create stunning imagery that perfectly complemented the video production.

What were some key elements that contributed to the success of your project with Ingrezza?

One of the most pivotal factors in the success of this project was the establishment of strong rapport not only with the producer and director but also with the talent involved. This connection was fundamental, particularly given the constraints of a tight schedule. By fostering a collaborative environment, we were able to streamline our workflow and ensure that each shot captured precisely what was needed, every time.

How did you navigate the challenge of shooting in tandem with a video crew?

Shooting simultaneously with a video crew is always a fun challenge, and this project had a unique set of challenges that demanded careful coordination and adaptability. It was essential to find angles and position the talent in a manner that accommodated both photography and videography seamlessly. This required constant communication and a keen eye for framing, allowing us to capture the desired shots efficiently without compromising on quality.

The director, DP and myself worked closely to develop a lighting setup that catered to the needs of both photography and videography. By aligning our vision and objectives, our collaborative approach not only streamlined our workflow but also fostered a sense of unity and shared purpose on set.

What was the most rewarding aspect of this project?

The most rewarding aspect of the project was the opportunity to exceed any initial expectations and come away with more than we had anticipated. This project pushed the boundaries of creativity and collaboration, demonstrating the power of teamwork and adaptability in commercial photography. By embracing the challenges and opportunities presented, we were able to create imagery that captured the creative’s expectations, director’s style and my personal vision to represent the client’s brand messaging.