Heather Elder Represents

David Martinez

STILLS + MOTION

David Martinez

“Ultimately, what I love about photography and motion circles back to simplicity. It’s about taking out what isn’t needed to reveal the essential.”

My love of storytelling started when I was 16 while photographing the San Francisco punk scene. What drew me to photography then is what I still love about it now - the endless ways you can use images to tell a story. And what began as a solitary journey has evolved into a highly collaborative process - an integral part of my photography that I really love. I’m always humbled by how many people and places contribute to one single frame.

That youthful curiosity is now coupled with experience, which I call on when it comes to solving creative problems, creating an environment which allows for serendipity, or knowing the perfect time of day or location to frame the stories I want to tell. Ultimately, it’s not luck that makes a spontaneous picture happen - but careful consideration of environment, light, talent, and production.

In my life as in my photography, I’ve learned to value simplicity. It’s all about each detail being considered - with care + with intention. I draw from that simplicity not only when I choose a surfboard or curate the objects in my home, but when I approach lighting + composition in a photograph as well. From a pared down approach comes purpose. When I use lights, it’s never done excessively - I light with a gentle touch. When I use natural light, I do so with the intention of respecting the integrity of the light itself.

Ultimately, what I love about photography and motion circles back to simplicity. For me, photography and filmmaking are really about a type of minimalism- how to convey complex ideas in a distilled image or short video piece. It’s about taking out what isn’t needed to reveal the essential.

David's Projects

PROJECTS,NEWS

David Martinez Refreshes his Director’s Reel, Placing Emphasis on Levity, Simplicity and a Good Beat

David Martinez is a collector of stories, with every new encounter an opportunity to tell a unique story and remove what isn’t needed in order to reveal the essential. In his new Director’s Reel, David captures fresh faces, new adventures and moments of zen.

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PROJECTS

David Martinez Keeps Things Simple and Films Solo for Peace Vans

Photographer and Director David Martinez values simplicity in life and in his work. He is always looking for ways to eliminate unnecessary distractions that can take away from the beauty in front of us. So when we sat down to talk to him about his recent work with Peace Vans, we weren’t surprised to hear that this project evolved from a chance encounter in a coffee shop in Baja.

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PROJECTS

David Martinez Creates a Fitting Study of Contrasts

Before the pandemic arrived, David Martinez produced a dramatic collection with a dancer in the empty streets of Soho, having no inkling that these images would soon reflect reality.

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PROJECTS

David Martinez Brings a Balance of Light and Zen for Marriott

In his imagery for Marriott, David Martinez presents a balance of composition, light, and pure happiness – minimalistic perfection. 

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PROJECTS

David Martinez and a Happy Coincidence

Many photographers embark on personal projects capturing their interests. David Martinez recently embarked on a personal project documenting a surfer called “Julie.”

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PROJECTS,NEWS

David Martinez's New Website Is a Vision Through Balance

A collector of stories: first light, open roads, and salty hair, David Martinez launches his new website to a roaring round of applause. We spoke to David about his background and his photographic vision.

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David's News

PROJECTS,NEWS

David Martinez Refreshes his Director’s Reel, Placing Emphasis on Levity, Simplicity and a Good Beat

David Martinez is a collector of stories, with every new encounter an opportunity to tell a unique story and remove what isn’t needed in order to reveal the essential. In his new Director’s Reel, David captures fresh faces, new adventures and moments of zen.

Read more

PROJECTS,NEWS

David Martinez's New Website Is a Vision Through Balance

A collector of stories: first light, open roads, and salty hair, David Martinez launches his new website to a roaring round of applause. We spoke to David about his background and his photographic vision.

Read more

NEWS

David Martinez, One of the Original Library Shooters

David Martinez has always shot with libraries in mind. He wants the hero shots but needs to direct a scene where the hero and other support imagery will come. Here is PDNs coverage.

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