Dear Art Producer, The Future of Advertising: A Collective Effort with Christina Cort
In this episode of Dear Art Producer, we are joined by Christina Cort, Executive Producer at JOAN Creative, for an insightful conversation about her journey in the world of art production and the ever-evolving landscape of the advertising industry.
Christina's journey to becoming an executive producer in the advertising world is far from conventional. She began her career in community building and working with underserved communities, but she found herself struggling and ultimately failing in those roles. However, Christina views failure as an important life experience, and it was a turning point that led her to explore new paths.
She decided to pivot into the creative industry, even though she didn't have a background in art production. Christina’s determination and eagerness to learn led her to seek mentorship opportunities and take on various roles in agencies and production companies. Through hard work and perseverance, she eventually found her way into the world of art production.
Listen in as we delve into various aspects of her career, her role as an executive producer, and her thoughts on the future generation of talent.
This weekly series shares conversations with Art Producers in Advertising, where together we can envision the future for this industry and take steps forward as a community. If you are interested in being on the podcast, please email me at [email protected] – we are still recording episodes. And if you like the podcast, please consider sharing it on social media and leaving an iTunes review. We would love help spreading the word.