Dear Art Producer, Specializing vs “Doing it All” - What Makes a Producer Most Valuable with Karen Blatchford
This is our first episode of a new season of Dear Art Producer! On this episode, Heather sits down with Karen Blatchford, Senior Producer at VMLY&R in Chicago.
During her 20-plus years in the business, Karen has worked on a variety of accounts, from automotive to beauty and consumer goods, to healthcare, and everything in between. Karen brings to the table her experience as a rep, producer, and a cost consultant making her a very valuable producer.
In their conversation, Karen shares her background in photography, her experience as a cost consultant, and her passion for print productions. She also provides valuable insight into how to get a producer’s attention, the challenges of integrating broadcast and print productions, and the impact of budget constraints on photography projects.
This weekly series shares conversations with Art Producers in Advertising, where together we can envision the future for this industry and take steps forward as a community. If you are interested in being on the podcast, please email me at [email protected] – we are still recording episodes. And if you like the podcast, please consider sharing it on social media and leaving an iTunes review. We would love help spreading the word.