Dear Art Producer, Tanya Hotton, What it Takes to Be a Successful Freelance Art Producer
On this episode of Dear Art Producer, Heather is joined by Freelance Art Producer, Tanya Hotton.
Tanya's versatility allows her to integrate print, broadcast, and online projects seamlessly. Over the years, she has shot for consumer advertisers worldwide that range in costs from thousands to millions of dollars. She is an expert at stretching a budget and getting the most out of a tight deadline. Ultimately, it is her thoughtful and professional approach that allows her to create successful collaborative relationships with creatives, clients, noted photographers and talent around the world.
In this dynamic conversation, Heather and Tanya talk about what her role as a freelance art producer looks like these days, what it was like for her during COVID when work stopped coming in, and how she finds her artists.
This weekly series shares conversations with Art Producers in Advertising, where together we can envision the future for this industry and take steps forward as a community. If you are interested in being on the podcast, please email me at Heather@Heatherelder.com – we are still recording episodes. And if you like the podcast, please consider sharing it on social media and leaving an iTunes review. We would love help spreading the word.