Heather Elder Represents
Reps Journal

Dear Art Producer, Erika Henke, and the Power of Building Strong Relationships

Join us this week on Dear Art Producer as we sit down with Erika Henke, the Photo Production Manager at Land's End. With over two decades of experience in fashion, commercial photography, and video production, Erika manages teams of creatives to produce stunning work across all forms of media. In this episode, we discuss the importance of building strong relationships in the industry, as well as the challenges faced by new entrants. Included in the conversation is the importance of personal connections with artists, developing a budget to cover all aspects of a photo shoot, and the impact of AI in the advertising industry.

Link Here for Episode 95 – Erika Henke on iTunesStitcher, or Spotify.

This weekly series shares conversations with Art Producers in Advertising, where together we can envision the future for this industry and take steps forward as a community. If you are interested in being on the podcast, please email me at Heather@Heatherelder.com – we are still recording episodes. And if you like the podcast, please consider sharing it on social media and leaving an iTunes review. We would love help spreading the word.