Heather Elder Represents Welcomes Giant Giants to our Roster!
Including Budweiser Super Bowl Campaign Highlights
When adding a new artist to our roster, we do so with intention, looking for artists that bring a distinct point of view, care about the work they create, and celebrate the collaborative nature of our industry. It’s important that our values align and we are drawn to artists who are as invested in the “how” as the “what” and respect the process.
Photographer and Director Giant Giants (Dom Francis Pellegrino) was a natural fit for our ethos and we are so excited to welcome him to our roster! With Dom, it felt right to introduce him through a real-life application of his work. He has collaborated with Budweiser for years and most recently shot stills and digital motion for their 2026 Super Bowl commercial. This topical project offers a clear window into how he operates and what he brings to the table.
The name Giant Giants is representative of a mindset. The idea connects to standing on the shoulders of giants, bringing in the right collaborators and crew to help with the heavy lifting of production. Though a boutique creative shop, he, along with his crew, can scale to meet the needs of a project. With more than two decades in the industry, Dom has experience across social, broadcast, experiential and cross-platform campaigns with global brands and smaller clients. He brings humility and genuine love for the process and values craftsmanship. With little tolerance for ego, he believes the best ideas are built together.
His relationship with Budweiser is exemplary of this philosophy and his newest work for their 2026 Super Bowl commercial showcases a highly specialized team. With the trust between Dom and Budweiser, he was given the latitude to explore formats and tools, from GIF capture to film, Super 8, 35 mm, digital motion and still photography. This flexibility allows the work to feel both classic and contemporary, honoring the brand’s heritage while keeping the imagery feeling new.
It’s known that Super Bowl-level productions operate on a different scale. This year’s was no exception, shot over multiple days with large crews, complext set ups and of course, highly specialized animal teams. Dom photographed the iconic Clydesdales as well as dogs and Bald Eagles. Shooting alongside broadcast means integrating into the production and staying nimble. For this campaign, he also brought in a second shooter to ensure thorough coverage. The result is imagery that is iconiclly Budweisier.