Dan Saelinger Brings the Pop for OLLY—No Heavy Retouching Needed

When longtime collaborator OLLY approached Photographer and Director Dan Saelinger  to shoot campaigns for their Women’s Wellness and Gut Health product lines, the creative direction was clear: keep it real. That meant building the shot with intention—in-camera, with lighting that did the heavy lifting.

Each set was crafted with distinct palettes and materials: sharp-edged plexiglass and bold hues for Women’s Wellness, soft curves and organic textures for Gut Health. But what truly made the images pop wasn’t post-production—it was the way Dan shaped light on set.