Heather Elder Represents
Reps Journal

Welcoming CGI Director and Photographer Andy Glass to the Heather Elder Represents Roster

We are excited to announce the newest addition to the Heather Elder Represents Roster! Photographer and CGI Director Andy Glass is an extremely talented artist who can seamlessly blend pure photography, digital enhancement, and computer-generated elements. Although he began his career as a purist landscape photographer, he has taken the skills acquired from that initial experience and transferred then to create seemingly unreal imagery that appears natural. His distinctive color palette and classic feeling for structure and shape make his work highly sought after and inspire us to no end! 

We can’t wait to share more of his imagery with you, but until then, we wanted you to get to know Andy and learn a little bit more about his experience and perspective as an artist. Read on to learn about Andy’s hidden talent, the tech software he can’t live without and what his word for 2024 is.

This new partnership opens up a lot of opportunity and creative exploration for our clients and look forward to introducing Andy and his highly skilled work to you!

What does it mean to be a CGI director?

It means I bring a wide photographic experience of composition, subject matter and lighting to the CGI process to add value in creating photo-realistic imagery.

What is the one thing people don't know about you? 

At college, I was the much lesser-talented half of a juggling duo. We used to do children’s parties, and my abiding memory was a young lad in the front row who kept looking at me, saying quietly: “Go on, drop it mister!” – he didn’t have to wait long.

Describe your photography style in 3 words.

Realistic, elegant, epic

Describe a project you worked on that pushed you out of your comfort zone.

Global campaign for Heineken – Open your World. It was a really complex creative brief requiring precise planning and execution across 5 countries mixing large photo composites and CGI – shooting in Times Square, out of helicopters, and music festivals - great fun, great team and a wonderfully collaborative art director which helped.

If you could collaborate with any artist, who would it be and why?

I have always hugely admired the work of Richard Long – a British sculptor and land artist. I love the simplicity and effort of his work.

Any tech tool or software you simply couldn’t live without?

Tech tool would be my phone due to the multiple apps for checking the weather, sun positions, and CGI measurement checks - a modern-day Swiss army knife.

Software still must be Photoshop – hard to remember life without it.

Answers to the same question next year will probably have to include some form of AI software…

What is your favorite thing to do on a Sunday?

Would have to include a dog walk, roast dinner at home and a glass of red wine…

What’s your word for 2024?