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Reps Journal

Andy Anderson's Two Distinctive Video Narratives for Micron

When asked to source the location for a recent project, Photographer and Director Andy Anderson knew to look to further than his own backyard. With a limited budget for location scouting, Andy used his expertise of his home state of Idaho to direct two videos for Micron's Crucial Memory. Featuring the cutting-edge technology of the product and blending that with artistic vignettes, the videos highlight the product's capabilities.

In our conversation, Andy sheds light on the logistical challenges faced during these projects. Tight turnarounds, limited control over filming locations, and turning raw moments into professional-looking scenes were just a few hurdles that Andy, his DP Cavin Brothers, and Second Shooters Jacob Harn and Shane Miller had to work through. The small production team successfully navigated through these challenges using experience and professional expertise to deliver the two videos for the client. Read on to learn more.

How did your collaboration with Crucial Memory come about?

Joe Quatrone, a familiar face in Boise's creative scene from Mitchell Palmer Agency, approached me with a unique project for Micron. Having been involved in local projects before, this one had a distinct focus on Crucial's hard drives and their intersection with photography and gaming.

Can you tell us about the two videos you created for Crucial Memory?

We crafted two videos featuring individuals whose work is intertwined with Crucial's technology. The first showcased Paris Vison, a rock band photographer, capturing moments at a Godsmack concert. The second centered around Emiliano "Durtho" Flores , an electronic sports player based in Boise, competing at the Boise State University's Electronic Sports Arena.

Paris was in town for just a brief period, aligning with an actual Godsmack concert. This required careful planning and coordination to ensure all the footage we wanted was captured. Cavin, our DP and Jacob and Shane, the second shooters and I followed Paris at the concert, giving viewers an authentic glimpse into her world. We even selected real audience members as additional talent, which helped the video's authenticity.

Emiliano is an electronic sports player based in Boise. Boise State has an electronic sports arena, which is something I was totally unfamiliar with and did not know existed. It added a really cool dimension to the project to be able to se these gamers working in real time. We were able to capture Emiliano in action and the spectators watching his every move.

You mentioned a few times that the project was fast-paced. What challenges did you face?

Time was the most significant constraint, especially with Paris only available during the Godsmack concert. It was important for us to move fast and be constantly looking around for footage that would work within the confines of the creative vision. It was a fun challenge, but a challenge nonetheless.

How would you describe the visual impact of these videos?

The videos blend real-world experiences with Crucial's technology seamlessly. Despite the challenges, the end result is a cool representation and narrative that not only showcases the capabilities of Crucial Memory but also highlights the unique stories of its users. We also edited these videos ourselves. I think that it's important that if you shoot the work, it's important that you can edit it so you're full visual intention is represented. Oftentimes when the editing is done by someone else, footage you thought was important gets left out and then the overall narrative is changed. I love being hands-on from start to finish and I'm very proud of this work.