Heather Elder Represents
Reps Journal

Dear Art Producer: Ilana Galang

With each episode, Dear Art Producer aims to bridge the gap between the photography and advertising communities, offering invaluable insights and fostering a sense of camaraderie among industry professionals. In this episode, I speak with Ilana Galang, Senior Producer at Denstu Creative. Ilana started her career at BBDO before spending about 10 years at Brooklyn Brothers;  a small, independent shop. From there, she moved to the midsized agency 360i which has since consolidated with other agencies to form Dentsu Creative. Keep reading to learn a bit more about what we discuss, but be sure to listen to the full episode to hear all of the insights that Ilana shares with us.


Career Evolution and Art Production Expertise
Ilana shared her journey starting in account management all the way to her current role in art production. We spend time talking about her transition and eventual promotion to head of production at Dentsu Creative, which was a major moment in her career. Her extensive experience in facilitating content movement between international markets reflects her adaptability and dedication to the industry.

Day-to-Day Responsibilities
As an integrated producer, Ilana's responsibilities encompass assigning projects, finding partners, and overseeing post-production tasks. Her positive attitude and willingness to tackle any project make her a valuable asset in her role and on a production.

Video Production and Marketing Trends
Ilana discussed the increasing demand for motion content and socially driven projects, emphasizing the importance of understanding client needs and budget constraints. She also shared insights into effective email marketing strategies for photographers, stressing the value of timing and clear calls to action.

Talent Acquisition and Photographer Website Preferences
We talk about the importance of authenticity and realness in content creation, emphasizing the role of well-organized websites in finding potential partners for projects. Ilana shares her perspective on what makes a creative call successful and how photogrpaher treatments can stand out, with an emphasis on personality and approach rather than just past work.

Collaboration and Feedback
Ilana emphasized the importance of providing feedback to artists, even when there's not much to say, and maintaining relationships with bid partners. She highlighted the value of persistence and relationship-building in the industry, echoing the sentiments of our previous guests.

Personal Interests and Industry Outlook
Ilana's optimism about the industry's shift towards content creation and her passion for travel and exploration provide a refreshing perspective on life and work. Her multifaceted approach reflects her commitment to creativity and collaboration.

Thank you Ilana for sharing your insights with us. We hope you found this conversation both informative and inspiring, and we look forward to bringing you more engaging discussions with industry experts in the future. Stay tuned, and remember to subscribe to Dear Art Producer for updates on upcoming episodes. Until next time, keep creating and cultivating connections in the ever-evolving world of art production.

Link Here for Episode 104 – Ilana Galang on iTunesStitcher, or Spotify.

This weekly series shares conversations with Art Producers in Advertising, where together we can envision the future for this industry and take steps forward as a community. If you are interested in being on the podcast, please email me at Heather@Heatherelder.com – we are still recording episodes. And if you like the podcast, please consider sharing it on social media and leaving an iTunes review. We would love help spreading the word.